Why editor experience is a competitive advantage
Editors are the people who use your CMS every day. Treating their UX as a second-class concern is leaving money on the table.
Most engineering teams optimize for developer experience. That's good, DX matters. But for a CMS, your most frequent user is rarely a developer. It's a content manager, marketer, or designer.
When we user-tested editors on traditional CMSs, the friction was everywhere: unclear preview, confusing field labels, no autosave, no undo. Every micro-paper-cut compounds over the dozens of edits a person makes per day.
We invested early in editor UX: live preview that matches production, schema-driven inspectors with smart defaults, autosave-on-blur, multi-step undo. The result: editors who genuinely enjoy using DragDrop, and engineers who get fewer "can you change this header?" Slack pings.
Editor experience is a competitive advantage. If you're building anything that non-developers will use daily, take it seriously.